AD Council; Think b4 you speak movement

The press release for AD Council can be found here.
The Think b4 You Speak homepage can be found here.

I thought that the new National PSA Campaigns are very (or, will be) affective. The message is clear and it is a worthy cause--awareness first begins in the classroom at a young age and at home as well. If it is on the T.V, kids will see it. The pioneers behind this movement knows this, and utilizes it to their advantage. The Thinkb4youSpeak website is also very interactive and they've created and marketed it so that it seems to personally speak to you. The website offers alternatives to saying "that's so gay" and even has an interactive dictionary game that provides entertainment and educated purposes. The site even boasts a tracking system that shows how many people use "fag" "dyke" or "that's so gay" on their twitters--this allows them to monitor their progress. Overall, they have managed to practically cover almost every communications medium to ensure that the message will be seen by kids and teens.

The TV spots with Hillary Duff and Wanda Sykes are also very effective when it comes to informing the audience about how insulting using those words are. I think using these two spokespeople are the perfect choices; one a comedian and one a role model for kids creates a good impact on sending a message to kids.

To critique this ad however, the correction of the 'unintentional' use of 'fag' seems a bit harsh; especially if you never mean for it to be used for insult. On a more personal note, I do think that these campaigns are effective, but I am good friends with many gay people and they use these terms in jest whether aimed at each other or towards their heterosexual friends. A radical idea would be to include a famous homosexual celebrity to appear in the ads as well to put a stop to it, even within homosexuals.