Ad Council; Youth Reckless Driving

The correlation of driving recklessly immediately raises concerns of death and injury for the driver and his or her passenger.
For the Ad Council's newest campaign, "Youth Reckless Driving", the cause-and-effect relationships being portrayed in the commercial public safety announcements have a definite implied sense that death is highly possible. The actors take it over the top with their humor as they lightly make fun of death with cringe-worthy lines such as "do you have any final words to say to your mom?" or "what do you have to say in your last five minutes on earth?"
The ad does a sufficient cause by triggering an effect on the audience, it makes it uncomfortable to watch how lightly they are making the situation. However, I felt that the scenic background of the ads did not provide much of a reason to ask the driver to slow down--I believe that they were on a one-way street on a country road--or that is how it appeared to be. It wasn't quite believable, but I understand the humor that they were going for--especially by using older comedians to portray high school teens.
While I generally thought that their portrayal was sufficient and certainly necessary enough, I felt that it was lacking some real emotion. Perhaps by using real life-cases as examples, it would have cut right to the heart and cause more emotion to come out of it instead of just focusing on just plain humor as a tool.
The ad also shows the differences in maturity; the level of someone realizing that driving recklessly is wrong as well as their investment in their relationship with the driver and the other passengers...there doesn't have to be a shock value that's extremely gruesome, but I think they could have worked on it some more.